1Ulaga W. Customer Value in Business Markets: An Agenda for Inquiry[ J ]. Industrial marketing Management, 2001, (30):315-
2Zeithaml V. Consumer perception of price, quality and value: a means - end model and synthesis of evidence[J] .Journal of Marketing, 1988, (52) :2 - 22.
3Monroe K B. Pricing- making profitable Decisions[ M]. New York: McGraw Hill, 1991.
4Anderson J C, Jain C, Chintagunta P K. Customer Value Assessment in Business Markets [J]. Journal of Business- to- Business Marketing, 1993, (1) :3 - 29.
5Ravald A, Gronroos C. The value concept and relationship marketing[ J]. European Journal of Marketing, 1996, (30): 19 - 30.
6Butz, Howard E Leonard D Goodstein. Measuring Customer Value: Gaining the Strategic Advantage[J]. Organizational Dynamics,1996, (24) :63 - 77.
7Woodruff R B. Customer value: The next source for competitive advantage[ J]. Journal of the Academy of Marketing Science, 1997,(25): 139 - 153.
8DeSarbo W S, Jedidi K, Sinha I. Customer Value Analysis in a Heterogeneous Market[J]. Strategic Management Journal,2001,(22): 845 - 857.
9Frank H, Andreas H, Robert E M. Gaining competitive advantage through customer value oriented management[J]. The Journal of Consumer Marketing,2001, (18) :41 - 53.
10Philip Kotler. Marketing Management: Analysis, Planning, Implementation, and Control (Ninth Edition)[M]. Prentice-Hall International, Inc., 1999.
