谈公共危机事件中政府对网络舆论的引导

How the Government can Steer Internet Opinion in times of Public Crisis

在互联网信息时代背景下,作为公共危机事件管理主体的政府如何有效引导网络舆论,充分发挥网络媒体在公共危机事件处理过程中的积极作用是一个需要认真研究的问题。本文从网络舆论涵义及特点入手,分析了目前我国公共危机事件中政府应对网络舆论存在的主要误区,提出了政府在公共危机事件中有效引导网络舆论的具体方法。

In the internet information age,the question of how a government that prioritizes public crisis management can effectively steer internet opinion and utilize internet media to full extent and to good effect in the process of dealing with public crises,is worthy of in-depth research. This paper,starts by studying the meaning and characteristics of public crises and internet opinion.After analyzing the government＇s shortcomings in responding to internet opinion during public crises,we suggest some detailed ways in which the government can influence internet opinion more effectively.