基于客户差异化的价值分析方法

Value Analysis Method Based on the Clients' Differentiation

通过价值工程的方法来进行产品的价值评估,以客户需求为基准来对产品的各项功能进行评价,同时,主要考虑产品定位的目标消费人群,兼顾所有其他消费者的需求,以期在未来销售中能够迎合更多的消费者,又能够突出产品定位的特色。

This paper evaluates products＇ value by VE method, and evaluates all the functions of products based on the clients＇ demands. Meanwhile, it gives priority to the target consumer groups of the products, and considers demands of all other kinds of customers, to expect the products could satisfy more customers in marketing actions in future and highlight the characteristics of product positioning.