企业报“副刊”存在的问题及对策研究

Problems and Countermeasures of Enterprise Newspaper "Supplements"

企业报是企业对外宣传和调动员工积极性的主要文化阵地,是弘扬企业文化和精神的重要窗口,而"副刊"是企业报必不可少的组成部分之一。本文在阐述企业报"副刊"所面临形势和重要性的基础上,针对目前企业报"副刊"存在的问题,从"突出刊物特色"等四个方面提出了具体、可行的解决思路,以提高克拉玛依石化公司企业报"副刊"质量,为丰富职工业余文化生活和加快企业文化建设提供平台。

The enterprise newspaper is the main culture position of the enterprise＇s external publicity and mobilizing the enthusiasm of staff, and is an important window of carrying forward the spirit and culture of enterprise. And ＂Supplement＂ is the essential eomponent of the enterprise newspaper. This paper based on the situation and the importance of the business newspaper ＂supplement＂ and the existing problems of current enterprise newspaper ＂ supplement＂, from the ＂outstanding publication characteristics,＂ ect. four aspects presents the specific, practical solution ideas to improve the quality of ＂ supplement＂ of Karamay Petrochemical Company, which provide a platform to enrich cultural life of workers and accelerate enterprise culture construction.