面向苏州中小企业的电子商务人才核心岗位技能培养体系研究

Research on Core Position Skills Training System of E-commerce Talents Facing to Small and Middle-size Enterprises in Suzhou

从苏州中小企业电子商务应用模式来看,中小企业对电子商务人才的需求是多样的,其人才需求数排在前三位的是网络销售、网络策划推广和网站设计制作。将岗位技能分为基本技能、拓展技能和发展技能三类,并分别对应三种技能设置理论教学体系和实践教学体系,以此增强电子商务专业学生的就业能力、岗位适应能力和服务地方经济的能力。

From the view of application models of SME e-commerce in Suzhou,the demands for e-commerce talents of SMEs are diverse,and the number of its personnel needs at the top three is network marketing,network planning and promotion and website design.The post skills can be divided into three categories of basic skills,extension skills and development skills,and relevant theory teaching system and practice teaching system corresponding to above three kinds of skills were set up to enhance the employability of e-commerce specialty students,post adaptation abilities and abilities serving for local economy.