摘要
21世纪不仅仅是知识经济时代,而且是生态文明的时代。生态文明要求和呼唤着媒体组织的"绿色变革"。媒体组织理应超越工业文明时代的功能与责任,直面生态环境危机的挑战,做一个"理性的生态人",勇于承担绿色责任。文章以构建生态文明为背景,以媒体组织绿色责任为研究对象,对我国媒体组织的绿色责任的内涵特征、分类及实现机制进行了探讨。
The 21st century is not only the era of knowledge economy, moreover is the ecology civilization time. Ecology civilization request and summon media organization "green revolution". The media organization can not but surmount the industry civilized time the function and the responsibility, faces directly the ecological environment crisis's challenge, makes a rationality "the ecology person", dares to undertake the green responsibility. This article take constructs the ecology civilization as a background, take the media organization green responsibility as the object of study, to our country media organization's green responsibility's connotation characteristic, classified as well as realizes the mechanism to carry on the discussion.
出处
《生态经济》
北大核心
2010年第8期49-51,共3页
Ecological Economy
关键词
绿色责任
媒体组织
内涵特征
构建策略
green responsibility
media organization
connotation characteristic
constructs the strategy