农民旅游消费意愿及对策研究——一种基于成本收益的视角

Farmer tourism consuming will and countermeasure research——angle basing on cost income

农民作为理性消费者,在旅游消费决策时总是要进行成本与预期收益的比较。而目前,农民旅游消费意愿不足主要原因在于外出旅游的成本大于预期收益。因此,必须通过各种途径来降低旅游成本增加旅游收益,促进农民旅游市场发展。

The farmers as rational consumers,the travel consumer decision-making is always a cost comparison with the expected benefits.At present,farmers lack of willingness by tourism consumption mainly due to the cost of travel is greater than the expected return.Therefore,we must travel through a variety of ways to reduce the cost of increased tourism receipts and peasant tourism market development.