基于案例的出口导向企业国际竞争优势概念诠释

A Theoretical Explanation of the International Competitive Advantages in Export Oriented Firms through Case Study

对某出口导向企业在进入本国市场时的困境与战略选择过程进行深入的案例研究,探讨中国出口导向企业的国际竞争优势的本质,及其所揭示的中国企业国际竞争优势来源问题。研究结果表明,拥有企业特定优势未必是企业国际化的前提条件,但却是企业获得持续国际竞争优势和国际化盈利的根本。最后,通过进一步剖析该案例的理论意义,以此作为拓展新兴市场企业国际化行为研究的另一视角。

This paper investigates a tyre manufacturer as a case to explore the essence of international competitive advantage of Chinese export oriented firms and its implication to theory through analyzing the challenges and strategies when the tyre manufacturer entered the native country. The paper suggests that owning firm-specific advantage is not necessarily the premise of internationalization,but should be the source of sustainable international competitive advantage and benefits. Finally,we further analyze the theoretical significance of the case in the current theory development,and argue that it can be another perspective of expanding the research in the internationalization behaviors of companies in emerging markets.