英利凶猛

A Promising Yingli

在竞争已经趋向炽烈化的太阳能光伏产业中,英利集团以完整的产业链在金融危机中实现了反向扩张,并在光伏市场正在酝酿结构性变化之际,又借助2010南非世界杯,踢出一脚惊世骇俗的世界波。

Yingli Green Energy was known by few before World Cup 2010 South Africa. A remarkable Ad of 'Chinese Yingli' in the football course was impossible not to be noticed. With the sponsorship of the World Cup, Yingli won an incredible Marketing battle and became a favorite of the front page of major newspapers worldwide. However, this is merely a start pointing for Yingli Green Energy’s global marketing strategy. In fact, Yingli Green Energy has all along been a low-prof ile solar power giant. Zongwei Li, YIngli’s CFO, asserted his conf idence on a promising future of the company when he was interviewed by CFO World in Baoding.