Internet与网络营销

Internet and Marketing in Network

首先分析Internet中的网络管销观念对传统市场营销观念的冲击。其次讨论In－ternet在市场营销中的运用、拓展和网络广告在市场营销中的特殊作用。最后，针对全球信息网络化的必然趋势，向我国企业界提出建议。

This paper first analyzes the shock of marketing concept in Internet to traditional concept of marketing. Then,it discusses the utility,development of Internet in marketing as well as the special effect of advertising network in marketing. Finally,it puts forward some valuable suggestions for the people in business circle of China about the inevitable tendency of information networking all over the world.