教育教学期刊存在问题及经营策略新探

Problems in Education and Teaching Journals and Exploration into Operational Strategies

目前,教育教学期刊存在体制僵化管理落后、定位不准缺少品牌、内容老化缺乏创新、编校不严质量不高、发行不畅订数下降等问题。要解决这些问题,应该在科学定位、强化质量、增强服务意识、强化营销队伍、扩大发行网络、强化营销手段、延揽广告业务等方面下工夫。

At present,education and teaching journals suffer various problems such as rigid institutions,backward management,improper positioning,dated content,lack of innovation,negligent editing and obstructed distribution. To solve these problems,efforts should be made in improving quality,enhancing service awareness,optimizing marketing team,expanding distribution network,improving marketing measures,and inviting advertisements.