特色酒店的主题设计浅析——以外滩老码头精品酒店设计为例

Discussion on the Theme Design of Characteristic Hotel——A Case Study of the Exquisite Hotel in Outer-Bank-Old-Dock

随着第三产业的蓬勃发展,酒店服务产业的竞争也日趋激烈,传统西方式的酒店模式化服务已经渐渐满足不了各个消费群体的需求,市场中酒店业在创造更大经济效益的同时,主题酒店应运而生。本文主要讨论的重点在于分析总结主题酒店的各个类型,力求在基础理论研究和相关案例介绍的基础上,探析主题酒店如何选择主题、设计主题、最终实现主题的特殊功能。

With the rapid development of tertiary industry, hotel service industries are also increasingly fierce competition. Traditional Western-style hotel mode service has gradually failed to meet the needs of various consumer groups, market in the hotel industry, while creating more economic benefits, theme Hotel came into being. This paper analyzed and summarized the discussion focuses on the various types of theme hotels, seeking to fundamental research and related cases on the basis described in, and analysising how to choose a theme hotel theme, design theme, and ultimately the theme of the special features.