摘要
未来服装业发展不再强调强大的生产能力和规模效应这是个不争的事实。当"渠道为王"、"轻资产"、"资本"、"商业模式"越来越多地被提及,我们清楚地看到,服装的品牌时代真正到来,未来十年,是品牌充分竞争的舞台。品牌从何而来?哪里是他们生根发芽、开花结果的沃土?"品牌孵化器"是这几年来比较热的一个语汇,它有一点儿时髦,还有一点儿工业化时代科技感的味道,因此,许多产业聚集地愿意被贴上这么一个标签,来显示自己正朝着主流方向发展的强大气场。但,品牌孵化器到底是什么?它能为企业带来哪些好处?企业是不是真的需要孵化器?谁能帮助企业真正创造出品牌?
There is no doubt that the producing capability and scale effect are not the focuses in the future development of the apparel industry. When the concepts such as the Channel First, Asset Lite, Capital and Business Mode are mentioned more frequently, we have a clear vision that the era of brand for the apparels is truely coming and the brand compitions will be the main storyline in the stage in the next ten years. The question is what forges the brand or which kind of 'land' can help it spring, blossom and bear the fruit. Brand Incubator is a popular word in recent years and fashionable in some way with the sense of technology in industrial age. That's also the reason why many industry centers want such a lable for themselve to show their energy towards the mainstream. However, what does Brand Incubator indeed mean? What kind of advantages it can bring to companies? Do companies really need a incubator? Who or what can really help companies to create a brand?
