摘要
在金融环境不明朗时期,面对全新的市场、环境,国内诸多品牌纷纷摩拳擦掌,准备在"国际化"的道路上大干一场,然而,海外并购、国外设厂、与国际品牌联姻……国内诸多优秀纺织服装企业在国际化之路上纷纷做出自己的努力探索之后,究竟什么样的路径才是通往国际市场的正确选择?本土纺织服装企业迈向国际市场的时机真的到来了吗?纺织服装企业的国际化之路到底应该如何走?对于当下的反思,是为了更好的前行。《金融环境不明朗,本土纺织服装企业"走出去"战略求解》,希望给您启示。
Faces with new market and environment in post-crisis era, many domestic companies are preparing to do something in their global road. Therefore, many domestic has made some exploration such as overseas M&A, opening factory abroad and sealing the partnership with foreign brands. But which way is the good choice? Does the opportunity for textile companies to go global really come in post-crisis era? How to continue in this way? The current reflection will be good for future improvement. Hope Post-Crisis Era, Solution for Apparel Companies’ Global Strategy can give you inspiration.
出处
《中国制衣》
2010年第8期68-73,61,共6页