摘要
旅游电子商务突破了旅游业传统的经营模式和手段,为旅游业发展带来了新的契机。乡村旅游与电子商务结合发展,将极大地促进乡村旅游持续、稳定、健康地发展。阐述了乡村旅游与电子商务结合的必要性,分析了乡村旅游与电子商务结合发展中存在的问题,提出了乡村旅游与电子商务结合发展的策略。
Tourism e-commerce,which broke through the traditional business models and means of tourism, has brought new opportunities for the development of tourism.Integrated development of rural tourism and e-commerce will greatly promote the sustainable, stable and healthy development of the rural tourism.The significance of integrating rural tourism and e-commerce and issues in the integration and development of rural tourism and e-commerce were analyzed, and the strategies for the integration and development of rural tourism and e-commerce were proposed.
出处
《湖北农业科学》
北大核心
2010年第7期1777-1779,共3页
Hubei Agricultural Sciences
基金
湖北省教育厅人文社科项目(2009q175)"荆襄古道"旅游品牌打造研究
关键词
乡村旅游
电子商务
发展
rural tourism
e-commerce
development