论我国乡村旅游电子商务的发展

Discussion on the E-Commerce Development of China Rural Tourism

旅游电子商务突破了旅游业传统的经营模式和手段,为旅游业发展带来了新的契机。乡村旅游与电子商务结合发展,将极大地促进乡村旅游持续、稳定、健康地发展。阐述了乡村旅游与电子商务结合的必要性,分析了乡村旅游与电子商务结合发展中存在的问题,提出了乡村旅游与电子商务结合发展的策略。

Tourism e-commerce,which broke through the traditional business models and means of tourism, has brought new opportunities for the development of tourism.Integrated development of rural tourism and e-commerce will greatly promote the sustainable, stable and healthy development of the rural tourism.The significance of integrating rural tourism and e-commerce and issues in the integration and development of rural tourism and e-commerce were analyzed, and the strategies for the integration and development of rural tourism and e-commerce were proposed.