摘要
通过调研绍兴特色产品的包装现状,发现了产品包装在设计方面的不足,分析并指出了绍兴特色产品包装应与绍兴的地域文化紧密相连,通过绍兴特色元素与绍兴地域色彩的提取,设计出具有鲜明地方特色的包装,以迎合广大消费者的需求。
By the survey of the packing status of Shaoxing characteristic products,the shortage of packing design is found,and the design combined with Shaoxing characteristic products and Shaoxing regional culture is proposed.Through the extraction of Shaoxing characteristic element andregional color,the packaging with distinct regional features is designed so as to satisfy the consumer.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第16期19-22,共4页
Packaging Engineering
关键词
特色产品
包装设计
元素
色彩
characteristic products
packaging design
element
color
