摘要
应用神经生理学和认知心理学的已有研究成果,探讨了产品外形特征的扫视、选择和捆绑。在特征扫视阶段,分析了由眼球跳动和眼睛焦距变化所引起的扫视路径与扫视点;在特征选择阶段,建立了基于Treisman衰减模型的产品特征选择模型;在特征捆绑阶段,结合双阶段捆绑模型探讨了产品特征的捆绑过程。该视觉机制可有效分析产品外形的视觉识别过程,对产品造型设计和设计教学有重要作用。
The visual scanning,selecting and wrapping mechanism of product characteristics （PC） were discussed by applying existed knowledge of nerve physiology and cognitive psychology.In the phrase of PC scanning,PC＇s scanning route and scanning area which were resulted by eyeball turning and eye-focus changing were discussed.During the process of PC selecting,PC＇s selecting model based on Treisman＇s weakened model was proposed.In the phrases of PC wrapping,PC＇s wrapping process was analyzed in combined with two-phase-wrapping-model.The identification mechanism was proved to be effective in analyzing product visual cognitive process,and the mechanism was important for product shape design and education.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第16期48-51,55,共5页
Packaging Engineering
关键词
产品特征
视觉感知
产品识别
识别机制
product characteristics
visual perception
product identification
identification mechanism
