面向中小型企业的客户关系管理系统的设计与实现

The Design and Implementation of CRM for Small and Medium Enterprises

文章从客户关系管理(CRM)的基本概念出发,结合CRM在中小企业中的实际应用,介绍了组成CRM系统的五大功能模块。在此基础上,采用Browser/Web/Data Base三层体系结构和Struts+Spring+Hibernate技术方案,并以Oracle数据库为依托,完成了该系统的开发,实现了上述五大功能模块。该系统主要应用于目前中小型企业的客户关系管理。

Beginning with the basic concept of CRM, combining the applications in small and medium enterprises, five functional blocks are discussed in this paper. Based on above, the paper also completes the development of this system and achieve the above-mentioned five functional blocks, using Browser/Web/DataBas architecture and Struts＋Spring＋Hibernate technical scheme, relying on Oracle databases. This system is mainly used in the current customer relationship management for small and medium enterprises.