品牌忠诚度对企业的影响摭论

The Effect of Consumers’Brand Loyalty on the Enterprise Development and the Tactics of Improving Consumers’Brand Loyalty

在时下激烈的市场竞争环境下,一个企业的核心任务是建立忠诚的客户群体,因为企业不断创造的价值都来源于顾客。没有顾客,企业就没有市场;没有市场,企业就不能继续存在下去。企业正是通过培养、提升顾客的品牌忠诚度来维系是一个企业的生存和发展的。因此,研究品牌忠诚度对企业的影响,以及如何培养品牌忠诚度对企业具有十分重要的指导意义。

The competitive market is cruelty,and one key factor that affect the result of the market competition is consumers’brand loyalty.A vital role of Consumers’brand loyalty is that determines the enterprise survival and development.The paper analyses the problems related to the consumer’s brand loyalty,and combined with examples.On the other hand,this paper also discussed the tactics of how to improve consumer’s brand loyalty for the enterprises.