网络恶搞的传播学研究

On Internet Spoof in Communication

互联网的兴起和普及,让网络传播具有传播时间、传播地点的随意性,传播速度的快捷性,传播范围的无限性等特点。这种传播方式和模式的变革,让传播现象由于道德约束力的下降而受到前所未有的挑战。而网络恶搞,正是在这样的传播空间滋生并快速蔓延的,其传播范围广泛,对社会道德体系正在产生着深远的影响。

The rise and the popularity of the Internet enable network information communicate with arbitrariness of time and location, with velocity of transmission and with infinite in spreading. This revolution in the mode of communication is an unprecedented challenge to the traditional media owing to the degrading moral binding. It is in this space that spoof becomes widespread on the Internet. Its extensive outreach to the population is enforcing a far - reaching impact on the current moral system.