跨国公司在华突破性创新的关键资源研究

Critical driven resource for radical innovation of the MNCs in China:a study for their interaction effect

针对既有突破性创新缺乏前端驱动机制研究的局限,考察了跨国公司在华的营销资源、技术资源及其交互效应对突破性创新绩效的影响机制。在教育部重大研究课题的经费资助下,利用165家在华跨国公司高管团队填写的调查问卷实证检验了相关研究假设。结果显示,营销资源和技术资源均与突破性产品创新绩效正相关,而两者之间存在着复杂的替代和互补关系,表现为两者的交互效应对突破性产品创新绩效的负向阻碍作用以及对突破性过程创新绩效的正向促进作用。同时,还发现过程创新对产品创新也有着正向影响。最后,讨论了研究结论、理论贡献和实践价值,并指出了未来进一步研究的方向。

Focus on the limited research of the front-end driven mechanism for the radical innovation,this study investigate the marketing resource,technological resource,and their interaction effects on radical innovation performance of the MNCs in China.Financed by the key project of the Ministry of Education,we use 165 questionnaires to test our hypothesis.Results showed that both marketing resource and technological resource are positive and significant to the radical product innovation performance,while their interaction effects have complicated substitutary and complementarity relationships,which means that their interaction effects have negative and significant influence to the radical product innovation performance,and have positive and significant influence to the radical process innovation performance.Meanwhile,we found that process innovation is also positively to the product innovation.Finally,we discuss the conclusion,theoretical and managerial implications with directions for future research.