国酒茅台年新增2000吨产能宏观发展分析

Analysis of Macroeconomic Development of Expansion of Production Capacity of 2,000 Tons Maotai Annually

进入21世纪以来,"国酒茅台"为了应对国内外激烈的市场竞争和面对行业内严峻的挑战,使公司能向更高层次健康、有序、快速地发展,公司认真研究、详细客观地分析了国内外白酒市场的需求以及今后消费市场的动态和形势,自2006年以来连续每年实施新增2000 t茅台酒技改工程后,对增强企业的竞争能力,加快企业的发展步伐具有重要的意义。从项目建设背景、企业发展状况、项目前景、项目风险、经济社会效益等方面对茅台年新增2000 t产能的宏观发展进行了分析,结果表明,茅台酒厂连续投资扩建是理性的,国酒茅台不但市场前景广阔,而且随着新增产能的入市将带来更好的经济效益和社会效益。

In the 21st century,in order to deal with serious intra-industry challenge and the fierce competition in both domestic and foreign mar-kets and to achieve healthy,orderly and rapid enterprise development,Maotai Group has practiced the expansion of production of 2,000 tons Maotai annually since 2006 through careful and objective analysis of market requirements and consumption trend,which was of great significance in strengthening enterprise competitiveness and advancing rapid enterprise development.In this paper,the macroeconomic development fore-ground of expansion of production capacity of 2,000 tons Maotai annually was analyzed from the aspects including expansion background,enter-prise development status,expansion foreground,expansion risks,and social and economic benefits etc.The analytic results showed that the con-secutive expansion of production capacity of Maotai was rational and such expansion could produce favorable social and economic benefits.（Tran.by YUE Yang）