军队医院品牌建设的理论与实践

Theories and Practices of the Military Hospital Brand Construction

在分析医院品牌的内涵、价值的基本属性上,结合军队医院服务意识强、纪律观念强、协同意识强、应急处置能力强、具有良好资源优势等方面的特点,提出从发挥军队医院优势、提高技术水平、提升服务质量、创建医院文化、运用品牌营销策略等方面加强军队医院品牌建设。

The paper puts forward the marketing strategies of constructing the brand of military hospital in light of the connotation,values and the advantages of military hospitals＇ services,disciplines,coordination,coping with emergencies and the fine resources.The marketing strategies emphasize on taking advantages of military hospital,improving techniques and the quality of services,and establishing hospital culture.