大众旅游者与生态旅游者旅游动机比较研究——以云台山世界地质公园为例

A Comparative Study on the Tourism Motivation of Ecological Tourists:A Case of the Geopark at the Mount Yuntai Scenic Spot

生态旅游者与大众旅游者最大的区别在于生态旅游者具有一定的生态意识。生态旅游者作为生态旅游活动的主体,其旅游动机显得尤为重要。本文以云台山世界地质公园的大众旅游者与生态旅游者为调查对象,通过问卷调查对其生态旅游的动机进行了比较分析。通过因子分析法萃取出生态旅游动机为7项(休息及回避、活动、归属、挑战、成就与地位、自我实现、追求自然美)。通过t检验发现:除"自我实现"因子外,大众旅游者与生态旅游者在其他旅游动机因子上均有显著性的差异。

The most significant difference between ecological tourist and mass tourists is that ecological tourists have ecological awareness.As major components of ecological tourism,the motivations of ecological tourists are very important.This study considered the mass tourists and ecological tourists to the Geopark at the Mount Yuntai scenic spot,compared and analyzed their ecological tourism motivations through surveys.Seven motivation factors were selected by factor analysis.T-test revealed that motivation factors for ecological tourists and mass tourists had significant difference.Finally,the limitation of the studies and the suggestions for the future research were discussed.