基于经济学视角的中国影视产业思考

Comments on Chinese Film & TV-drama Industry from the Point of View of Economics

电影、电视剧和动画片三者归并为影视产业,影视产品生产追求边际收益等于边际成本,加大政策支持力度、与时俱进、降低观影的机会成本、提高产业集中度、增加影视衍生产品开发、打击盗版、引入风险投资机制构成发展中国影视产业的关键。

Films, TV-drama and animation have been merged into an industry, and they are called Film ＆ TV-drama Industry. Productions of the industry keep up with a standard where marginal revenue must be equal to its marginal cost. Considering such a standard, we will see that the keys for further development of Chinese film ＆ TV-drama industry depend on the strength of public policy support, the change of strategy and tactics from time to time for developing the industry, the cost of watching the films, the concentration on the industry, the quantity and quality of their derivatives, the policy for fighting piracy in the industry, and the amount of venture capital in the industry.