节日移动营销策略探析

Holiday Mobile Marketing Strategies

在3G时代,移动营销日趋成为节日营销的首选模式。商家通过手机等移动设备或网络与消费者进行互动沟通,为消费者提供个性化的产品或服务,并最终促成消费达成。节日移动营销很容易陷入垃圾广告、价格竞争和促销雷同三大误区,因此商家应积极探索节日移动营销策略,从发挥手机搜索功能、利用移动商务平台、开展参与性互动活动和合理运用营销触发因素等方面提高销售业绩以及消费者满意度。

In the 3G era, mobile marketing increasingly become the preferred mode of holiday sales. Businesses through mobile phones and other mobile devices or the network to interact with consumers and provide consumers with personalized product or service, and eventually reach the deal. Mobile marketing may easily fall into three errors： holiday refuse advertising, price competition and similar promotions. So businesses should explore holiday mobile marketing strategy, from playing mobile search function, use of mobile commerce platform, to carrying out participatory interactive marketing activities and the rational use of trigger factors to increase sales and consumer satisfaction.