中国广告服务贸易国际竞争力的测度及评价

To Measure and Analyze International Competitiveness of Chinese Advertising Trade

中国广告服务贸易进出口总体来看比较均衡,但进出口总量发展非常小,在中国服务贸易内部结构中的比重很低。近年,随着中国广告业的快速发展,中国广告服务贸易已具备一定的国际竞争力。这种竞争优势还不稳固,总体上比较弱,尚具有较大的发展潜力和提升空间。

Overall import and export of China＇ s adversting trade in services is more balanced, but the total amount is very small and accounts for a low proportion of interior structure of trade in services. In recent years, China＇ s adversting trade in services develops rapidly and has a certain international competitiveness. Though the competitive advantage is unstable and weak as a whole, it has a great potential and a broad space for development.