摘要
市场环境的巨大变化特别是国内市场国际化,已经现实地摆在中国企业的面前。在中国实行自主创新经济发展战略的大背景下,中国跨国公司培育要求以企业为主体,实行基于自主知识产权与知名品牌培育的中国跨国公司发展战略。
With the strategy on economic development in Guangdong, independent innovation is regarded as the core requirements on the cultivation of transnational corporations. Being science-and-technology-driven, property rights of autonomous knowledge and well- known brand cultivation should be integrated, and the whole industry chain will be controlled based on integration of the efforts and implement well-known brands with property rights of autonomous knowledge.
出处
《企业活力》
2010年第8期47-50,共4页
Enterprise Vitality
基金
广东省哲学社会科学"十一五"规划2007年度学科共建项目"基于自主知识产权的知名品牌培育研究"(编号:07GE02)的子课题"企业基于自主知识产权培育知名品牌的机理与经验"的阶段性成果
关键词
自主知识产权
知名品牌
跨国公司
培育
property rights of autonomous knowledge
well-known brands
transnational corporations
nurturing