《全民健身条例》背景下体育传播的变革研究——兼论在落实《全民健身条例》中发挥媒体舆论导向作用

Transformation of Sports Communication with the Background of the Regulation of Fitness for All----On How to Bring into Full Play the Media Role of Guiding Public Opinion in Implementing the Regulation of Fitness for All

研究对《全民健身条例》背景下的体育传播变革问题进行了探讨。研究发现,体育传播对深入开展全民健身运动有以下价值:宣传党和政府的相关政策法规;是满足群众多元化体育需求的重要形式之一;引导大众科学健身观念,营造良好的大众健身氛围;发挥媒体舆论监督效能。研究还提出了以下体育传播的变革途径:充分发挥媒体在贯彻《全民健身条例》中的舆论导向作用;树立"以人为本"的传播理念,切实加强全民健身宣传;传播科学健身知识,倡导健康、科学、文明的生活方式;拓展宣传渠道,全方位宣传《全民健身条例》;充分发挥舆论监督作用,促进《全民健身条例的》深化落实等。

The article discusses the transformation of sports communication with the background of the Regulation of Fitness for All. The result of the study shows that sports communication has the following value in further developing mass fitness： Promoting the relative laws and regulations of the Party and the government; satisfying the pluralistic sports requirements of the masses; guiding the scientific fitness of the public; creating satisfactory fitness-for-all environment; improving the media role of supervision by public opinion. The paper puts forward the following means of transformation for sports communication： Bringing into full play the media role of guiding public Opinion; establishing the concept of ＂People Oriented＂; strengthening the promotion of fitness for all; spreading the knowledge of scientific fitness; advocating a healthy, scientific and civilized living style; promoting the Regulation of Fitness for All through more promotion channels; bringing into full play the role of supervision by public opinion; further implementing the Regulation of Fitness for All.