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我国主题公园体验营销模式探析——以开封清明上河园为例 被引量:2

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摘要 迪斯尼乐园开创了主题公园的先河。随着经济的发展,国内人们对于休闲娱乐的需求也与日俱增,因而主题公园如雨后春笋般在各大一、二线城市出现。当我们欣喜看到这一局面的同时,也要看到体验营销策略在主题公园中发挥了越来越重要的作用。以清明上河园为例,分析了体验营销通过情景,浸入,事件等产生作用的具体路径,并通过具体策略的解析为今后主题公园的发展指明了方向。
出处 《现代商贸工业》 2010年第17期157-158,共2页 Modern Business Trade Industry
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