儿童奶市场消费现状及趋势分析

Analysis of Market Status and Trend for Kids' Milk

儿童奶2009年市场表现卓越,成为常温奶产品中销售涨幅最快的新兴种类。在竞争激烈的市场背景下,儿童奶作为一个乳品领域新的细分市场,必将成为一个关注热点。本文分析了儿童奶2009年的市场消费现状,并对其未来发展趋势进行了分析。此外,针对儿童奶的消费群体,本文对中国儿童的健康现状做了简单的剖析。益生元作为一种健康的功能配料,已经广泛应用于乳品、焙烤、饮料等领域。它有益于肠道健康、防龋齿、低热等特性,真正体现了对儿童健康的关注,必将在儿童奶这一新兴领域获得广阔的发展空间。

Kids＇ milk performed excellently in 2009, and became the new variety with the fastest sales growth in liquid milk. As the new segment market in dairy field, kids＇ milk will become the focus. With the keen competition, The paper describes the consumption status of the market, and analyses the developing trend. Moreover, health status of chinese children are analyzed. Prebiotics, as a kind of healthy ingredient, has widely used in dairy, bakery, beverage, and so on. It benefits intestine health and teeth, and it has lower energy, so it really embodies concems for children＇ s health, and will obtain a vast developing space in kids＇ market.