摘要
文章依据国内服装品牌市场的特点,从消费者对服装品牌的联想和认知,以及服装行业特点两个角度选取了服装品牌敏感度的解释变量。并对各解释变量与服装品牌敏感度之间的关系进行了较深入的探讨。
Based on the characteristics of the domestic brand clothing market,the explanatory variables of clothing brand sensitivity were selected according to consumer′s association and characteristics of the apparel industry.And then,the relationship between each explanatory variable and clothing brand sensitivity was given a more in-depth discussion.
出处
《山东纺织科技》
2010年第4期33-35,共3页
Shandong Textile Science & Technology
关键词
敏感度
服装品牌
解释变量
sensitivity
clothing brand
explanatory variables
