我国职业网球赛事赞助现状及发展对策

Present Situation and Development Countermeasure of the Support of Our Country Professional Tennis Match

目前,我国职业网球赛事中的赞助事业日趋火热,其中存在的突出问题是:缺少专业的中介机构,体育经纪人缺乏;相关法律、法规滞后;赞助形式单一,缺乏深层次运营。因此,为促进我国职业网球赛事赞助市场的长远发展,应发展和完善中介机构,尽快培养高素质的体育经纪人,完善相关法律、法规,加大政策倾斜。

At present the support career of our country professional tennis match is very burning,but there are some problems： lacking specialized medium agencies;lacking sports managers;concerned laws and regulations lag behind;the suport form is unitary;lacking deep level operation.To promote the long-term development of the support market of our country professional tennis match,we should develop and perfect medium agencyies,bring up high-quality sports managers,perfect laws regulations,and enlarge policy slope.