摘要
在民间,妈祖已成为海内外华人共同景仰的海上和平女神。妈祖文化是中华民族传统文化的重要组成部分。目前,大陆和台湾均设置了以宣传妈祖文化为内容的网站。对于这一现象,我们应该从网络传播学的角度进行分析比较,充分利用互联网的优势,积极有效地"设置议程"、当好"把门人"、培养"意见领袖",更好地弘扬妈祖精神和中华民族传统文化,促进海内外华人的文化认同,进而实现祖国的和平统一。
Among Chinese people from home and abroad, Mazu has become the Goddess of the Sea that people respect and admire. Mazu culture is an important part of traditional Chinese culture. Currently, websites of Mazu culture were established in China's Mainland and Taiwan. We need to conduct analysis and comparison from the aspect of Internet Communication Studies, take full advantage of the Internet, effectively＂ set the agenda＂, act as the＂ doorkeeper＂, and develop＂ opinion leaders＂, so as to better promote Mazu spirit and traditional Chinese culture, increase the cultural identity of Chinese people from home and abroad, thus achieving peaceful reunification of China.
出处
《中央社会主义学院学报》
北大核心
2010年第4期70-75,共6页
Journal of The Central Institute of Socialism
基金
福建省高校服务海西建设重点项目(2008HX01)
关键词
妈祖网站
传播学
议程设置
意见领袖
Mazu related websites
communication studies
agenda setting
opinion leaders
