武汉市休闲体育产业的SWOT分析

SWOT analysis of recreational sports industry in Wuhan

利用SWOT方法分析了武汉市休闲体育产业,指出现阶段武汉市休闲体育产业发展的优点是居民收入不断提高、政府的支持、广泛的群众基础以及较好的体育基础设施;劣势是管理水平不高、人才缺乏、法律法规不健全;面临的机遇是全面建设小康社会、武汉市城市圈建设、体育健身工程的实施;挑战是缺乏相应的体育产业品牌、与发展中国家差距较大以及后奥运时期和金融危机条件下的低谷效应。并对武汉市休闲体育发展提出相关建议。

Using the method of SWOT analysis,the paper analyses the recreational sports industry in Wuhan and points out that the increasing income of the Wuhan people,support form the government,mass sports basis and good sports infrastructure promote the development of the recreational sport but there are problems of unsatisfactory management,insufficient talents and incomplete regulations.There are opportunities of construction of well-off society,city circle and sports fitness project while there are challenges of lack of sports brands,different development levels of developed countries and developing countries and financial crisis.The paper also proposes countermeasures for the recreational sports development in Wuhan.