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关系生命周期中的渠道关系保持研究 被引量:4

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摘要 从关系生命周期的划分入手,以关系承诺为依据,从供应商的视角分析了关系生命周期各阶段渠道关系保持的影响因素。并依此提出了关系生命周期各阶段渠道关系保持的有效策略。
作者 詹莉
出处 《西南农业大学学报(社会科学版)》 2010年第4期46-48,共3页 Journal of Southwest Agricultural University:Social Science Edition
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共引文献110

同被引文献40

  • 1胡保玲.渠道关系治理研究综述[J].市场营销导刊,2008,0(2):34-38. 被引量:3
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