对应分析法在保险市场细分中的应用

The application of corresponding analysis method in the insurance market subdividing

随着我国保险业的飞速发展,为进一步提高保险公司竞争力,就必须对市场定位、市场细分有更清楚的认识。由此,运用多元统计理论的对应分析法,以我国各省区的不同险种的收入为依据,对保险公司在险种的销售和业务开拓方面提供指导性建议。

With our industry, developing rapidly, and for how to further enhance the competitiveness, it would be necessary for the market positioning, the market subdivides a more clearly. therefore, using multiple statistical theory corresponds to analysis, in the provinces of the different categories of income is based on the insurance companies in the categories of sales and business development in providing guided advice.