摘要
李宁公司在＂去李宁化＂,而李宁本人,从来也是在扔掉外界想象中的那个＂李宁＂。
Our reporters had an opportunity to take a ride with the'The Prince of Gymnastics'Li Ning. As an Olympic Gold medalist Li Ning is familiar to all Chinese people.It was Li Ning that lit the flame at the 2008 Beijing Olympic Games.He is also known outside of sports for creating his own Li Ning sports brand,a brand second only to Nike in China. As we chatted,we found that Li Ning's Company is currently undergoing the process of'removing traces of Li Ning',while Li Ning himself is currently trying to escape the world's image of himself.
出处
《中国企业家》
2010年第16期74-76,11,共3页
China Entrepreneur
