基于顾客角度的区域品牌资产提升

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摘要顾客导向是营销观念的核心,顾客角度是品牌资产理论研究的主要思路,从顾客角度研究区域品牌资产是一种理论探索。该文通过分析区域品牌的顾客构成,提出区域品牌资产循环提升模型,认为培育顾客忠诚是区域品牌营销的关键,只有顾客忠诚,才能实现顾客价值,区域品牌资产才能得到不断提升。

作者王悦

机构地区新乡供电公司培训中心

出处《商场现代化》 2010年第24期70-71,共2页

关键词顾客导向顾客忠诚顾客价值区域品牌资产提升

参考文献4

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商场现代化

2010年第24期

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