中资银行的知识产权保护问题研究

A Research on the Protection of the Intellectual Property of Chinese-funded Commercial Banks

随着外资银行的进入,中资银行如何加大研发、获取、利用和保护知识产权的力度,关系我国金融业的可持续发展。近期战略可以采用收购、控股、申请驰名商标保护等手段,加强品牌建设和维护;中长期战略则要注重创新,进一步完善知识产权管理体系。

Banking is confronted with different environment and emphases of intellectual property under WTO system. The measures of supervising and protecting the intellectual property of Chinesefunded commercial banks are brought forward based on the analysis of its status quo and existing problems.