摘要
医疗市场激烈竞争,而军队医院不许涉及宣传广告,作为军队医院将如何面对困境,寻求科学合理的宣传途径?分析了军队医院对外宣传存在的问题,阐述了如何建立对外宣传理念的方法和手段。
How the military hospitals deal with the difficulty and find out the scientific and reasonable way for propaganda with the situation of fierce competition in medical market while military hospitals are not allowed to launch advertisements.By analyzing the problems existing in the external propaganda by military hospitals,the authors elaborate the ways and measures for the idea of external propaganda.
出处
《现代医院管理》
2010年第4期35-37,共3页
Modern Hospital Management
关键词
军队医院
对外宣传
理念
立体宣传
媒体传播
military hospital
external propaganda
idea
three-dimensional publicity
media communication.