1Ab Litt,Uzma Khan,Baba Shiv.Lusting while loathing:Parallel counter-driving of wanting and liking.working paper,2001.
2Richard A.Spreng,Richard W.Olshavsky.A Desires Congruency Model of Corrsumer Satisfaction[J].Journal of the Academy of Marketing Science,1993(21):167-177.
3Jan-Benedict E.M.,Steenkamp,Hans Baumgartner.The Role of Optimum Stimulation Level inExploratory Consumer Behavior[J].The Journal of Consumer Research,1992(19):434-448.
4Theo M.M.Verhallen.Scarcity and consumer choice behavior[J].Journal of Economic Psychology,1982(2):299-322.
5Michael Lynn.Scarcity effects on desirability:Mediated by assumed Expensiveness?[J].Journal of Economic Psychology,1989(10):257-274.
6Michael Lynn.Scarcity'S Enhancement of Desirability:The Role of Na(i)ve Economic Theory[J].Basic and Applied Social Psychology,1992(13):67-78.
7Theo M.M.Verhallena,Henry S.J.Robben.Scarcity and preference:An experiment on unavailability and product evaluation[J].Journal of Economic Psychology,1994(15):315-331.
8Theo M.M.Verhallena.Scarcity and consumer choice behavior[J].Journal of Economic Psychology,1982(2):299-322.
9Dr.Michael Lynn.Scarcity effects on value:A quantitative review of the commodity theoryliterature[J].Psychology and Marketing,1991(8):45-47.
