中式服装发展的制约因素及对策

Restrictive Factors and Countermeasures to the Development of Chinese-style Clothing

基于中国传统服饰文化具有鲜明的民族特色和独特的表现形式,随着中国民族意识的觉醒,中国元素日益受到人们的青睐,但中式服装发展却受到有效载体、产品种类、市场开发等因素的制约,目前发展很不理想的现状,在分析探讨中式服装发展制约因素的基础上,从服装传承、服装设计、服装市场开发等角度提出了对策和建议。

Chinese traditional clothing culture has a distinctive national features and a unique form of expression.With the awakening of Chinese national consciousness,Chinese elements were more and more popular.However,the development of Chinese-style clothing has been constrained by effective carrier,product type,market development,and its current development is far from satisfactory.Based on the analysis of above factors,this paper puts forward countermeasures and suggestions of Chinese style garment development from the views of clothing heritage,fashion design,and marketing,in order to provide decision-making reference to Chinese clothing enterprises.