摘要
民族文化传播是建立民族传播学的重要内容,研究民族文化传播中的文化传播现象和规律对于建立中国的民族传播学意义重大。从文化传播的角度,把民俗节日视为民族文化传播的文本,运用当代传播学的知识分析民俗节日中的文化传播媒介及其特性,在分析众多民俗节日的基础上,把民俗节日文化传播中的传播媒介分为音乐歌舞符号群、物体语言符号群和民俗文化传播中的终极媒介——人,希望有助于民族文化信息传播规律的把握和民族传播学的建构。
The transmission of folk culture is an important aspect of the national communication science,and the study of its phenomena and laws is of great significance to the establishment of China＇s national communication science.The article regards the rich and colorful folklore festivals as the context of national culture transmission from the perspective of cultural transmission,and analyzes the cultural communications media of folklore festivals and its features by employing the contemporary mass communication.Based on the analysis of many folklore festivals,the mass media in the transmission of folklore festivals has been divided into symbols of music,dance and objective language,as well as the terminal medium---people.The analysis of mass media in the transmission of folklore festivals is expected to be helpful to the master of its transmission rules and the construction of national communication science.
出处
《大理学院学报（综合版）》
CAS
2010年第7期23-26,共4页
Journal of Dali University
关键词
文化传播
民俗节日
媒介
终极媒介
cultural transmission
folklore festivals
media
terminal medium
