河南旅游主题口号的设计分析

Designation on Tourism Thematic Slogan of Henan Province

旅游主题口号是对旅游地形象集中提炼和浓缩后所形成的一种极富感染力、吸引力和推广力的创造性文字,是旅游地旅游业发展必不可少的内容。在河南"旅游立省"的背景下,以提升形象、带动河南旅游业跨越式新发展为目的的河南旅游主题口号的设计更需要体现河南的特色旅游资源。在形象驱动理论指导下,结合河南自身的文化底蕴、文化特质和方言因子,设计"中(zhǒng)"作为河南旅游主题口号。

Tourism thematic slogan was creative words formed after refining and enrichment of tourism site image,which were highly infectious,attractive and popularizing.They were the inevitable content to the tourism development in the tourist sites.Under the background that ＂Henan Province set priority over tourism as the backbone of its economy＂,with the aim to improve its image and promote the leaping development of the tourism in Henan,the design of tourism thematic slogan in Henan Province should necessarily reflect the tourism resources with Henan Province′s characteristics.Under the direction of image driving theory,combined with the cultural deposits and cultural characteristics and dialects,the author tried to ＂centre（zhǒng）＂ that could be designed as the thematic tourism slogan of Henan Province.