论修辞效果及其评价

Rhetoric Effect and Its Appraisal

修辞效果是修辞行为的结果,通过表达而产生。它是修辞主体通过调控语言而对接受对象产生影响和作用的结果。修辞效果具有客观性、综合性、变化性,其表现形式有多种。修辞效果的评价需立足修辞主体的表达,围绕修辞目的,并由个人行为上升至社会行为来评价。修辞效果评价的根本标准就是修辞目的的契合程度。

Rhetoric effect is the result of rhetoric behavior and expression.It is achieved in the process that the rhetoric subject influences and acts on the rhetoric recipient through his management of language.Rhetoric effect is characterized by it objectivity,comprehensiveness,and variability,and expressed in different forms.The appraisal of rhetoric effect should be based on the expression of rhetoric subject,centered on the rhetoric purpose,and transformed from personal to social behavior.The essential criterion of rhetoric effect appraisal lies in the appropriateness of rhetoric purpose.