经济危机下“忠诚度营销”的误区与对策分析

Misunderstandings and Countermeasures for CLM under Economic Crisis

在经济危机影响下,企业把握高价值资产的同时,应注意低价值客户忠诚度的培养。当前,应选择情感营销策略以应对经济危机下企业的忠诚度营销。

Under the current crisis, enterprises, while grasping high-value assets, shall try to cultivate the loyalty of customers with low value. At present, emotional marketing shall be used to cope with customer loyalty marketing under the crisis.