数据挖掘技术与客户关系管理的应用综述

Summary on Of CRM And Data Mining

客户关系管理是一种管理理念,又是一种旨在改善企业与客户之间关系的新型管理机制。数据挖掘能够对将来的趋势和行为进行预测,很好地支持人们的决策。

CRM is not only a concept of management, but also a new mechanism of management,which is very important, using to improve the relationship between the organization and the customers, as well as a software and technology of management.Data Mining can forecast the trend and behaviors,thereby support people＇s decision fniendly.