摘要
The English advertisement is a lively and distinctive field. A good translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, attract consumers and lead them to produce desire of purchase as well. This paper mainly introduces the language characteristics of English advertisements, the methods of English advertisement translation and the cultural influence on their translation.
The English advertisement is a lively and distinctive field. A good translation of an advertisement will not only best convey the original information, but also reflect the characteristic of the product advertised, attract consumers and lead them to produce desire of purchase as well. This paper mainly introduces the language characteristics of English advertisements, the methods of English advertisement translation and the cultural influence on their translation.
出处
《科技信息》
2010年第23期I0261-I0261,I0238,共2页
Science & Technology Information
