浅析网络广告在信息社会中的功能

Brief analysis on the function of network advertisement at information society

综观目前我国的广告市场,网络广告还只是整个广告行业的冰山一角,但伴随着互联网受众数量的飞速攀升和广告主在新环境下对网络广告价值认知度的迅速提高,网络媒体的影响力逐渐体现出主流强势媒体的风姿。本文拟从网络广告在信息社会中区别于传统广告的新功能及其发展趋势分析入手,对网络广告的一些新形式、新现象进行研究,以清醒而独特的视角来探讨信息社会中网络广告发展的优势与不足。

All around our country＇s advertisement market,network advertisement is just a corner.As the quantity of network users grew lager and larger,the value of network advertisement were recognized deeper and deeper,the influence of network media reveals mainstream media＇s charms gradually.The paper started from the new functions of network advertisement and its developmental trend to do the research on its new forms and new phenomenons,then elaborate network advertisement＇s advantages and disadvantages from unique sight at information society.